Samsung Galaxy Round TV commercial

After the official announcement of LG G Flex, Samsung released a Samsung Galaxy Round TV commercial. LG G Flex along with Samsung Galaxy Round are initially meant for Korean markets only with probably later this year release for other markets. The TV commercial shows that hands are more comfortable with a curve thing giving a side by side comparison with eggs, water bottle, orange etc. Why this commercial popped up after few hours of launch of LG G Flex? VIDEO:

Samsung Galaxy Round TV commercial